Released Wednesday, the report looks at viewing habits in local TV and the impact SVOD, smart TVs and mobile devices have had on markets in addition to analyzing young voters and their media behavior. Adults watch over three hours of live TV a day in 24 of the top 25 DMAs, with another plus minutes viewing time-shifted TV and more than seven minutes consuming on multimedia devices. With nearly six hours of total viewing, including more than 4. Smartphone use is also on the rise. Smartphone penetration in the U. Registered voters make up over one-quarter of all registered voters in their district.
D.C. Leads as HD Penetration Doubles Nationally
Live TV Remains Dominant Viewing Habit in Nielsen’s Local Watch Report | Broadcasting+Cable
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